Martin’s Custom Shop is a unique anomaly: Within their large Nazareth, Pennsylvania production facility, a small crew of luthiers builds completely custom, one-off guitars for discerning customers around the world. From personalized inlays and wood choices to double-neck Martins (!!), nothing seems off-the-table. On this week’s podcast, we bring back one of our favorite guests, Fred Greene (Vice President of Product Management for C.F. Martin & Co.), to talk about the Custom Shop, the ordering process and what Martin will (and won’t) build. We also have a candid talk about how the COVID-19 pandemic has affected Martin’s 2020 output and get some hints at what new products they’ll be unveiling at the virtual 2021 NAMM Show.
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